beat the downturn
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If you're in a room full of 20 people and they're all talking, all you hear is noise. But if 19 fall silent, the one person still talking is heard the loudest.

The FT can help you reach the people who are still spending: senior business people, wealthy consumers and professional investors across the world.

We have over 200 representatives in more than 100 countries. They'll be glad to answer your questions and discuss how the FT's advertising, sponsorship and other marketing opportunities can help you profit from the people with spending power.

 

 

 

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recession success stories

In the recession of the early 90s, Barclaycard doubled its adspend while Access halved theirs. Barclaycard saw advertising awareness almost triple; Access's awareness halved.

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15 years of consistent advertising helped BMW to treble sales volume and market share. In 1993, BMW estimated that their advertising had been responsible for creating 35,000 enquiries to dealers.

Source: FT desk research

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