The new Business Elite Europe Survey, formerly EBRS, shows that the Financial Times and FT.com are your best route to the people with real influence and real spending power:

• For the 15th survey running, the Financial Times is number one for reaching this high-value audience
• FT readers control one fifth (€717billion) of the total annual budget expenditure controlled by all executives on the survey
• Since 2006, the FT newspaper increased its market penetration by 9.2% and FT.com has increased coverage by 12%
• Together, the FT and FT.com reach 1 in 5 (19%) of Europe's business elite - more than the WSJE, IHT, Time and Fortune combined and 39% more than The Economist

The latest British Business Survey also shows that the FT is the best way to reach this high-value audience:

• Compared with readers of the Times, FT readers have a higher average income, higher internet spend, higher annual corporate expenditure budget, higher private investment value and higher annual company turnover
• Both the FT and FT.com reach more C-suite executives in large companies than the Times and timesonline
• To reach one BBS respondent, the Times has to distribute almost 3 times more copies than the FT
• To reach C-suites in large companies the Times has to distribute almost 5 times more copies than the FT
• Readership of the FT has risen by over 3% since 2005 - in contrast to the declining readership of the Times and the Telegraph
• FT.com usage has increased by 42%, overtaking the Guardian to become the second most-used website